I'm a
I’m an expert facilitator and have a knack for bringing people together. I'm focused on improving velocity and establishing shared visual product understanding. I am a human-centered product designer, mentor and leader. It is my job to solution and create digital interfaces that are easy to use and deliver user outcomes that help companies grow, and I have a blast doing it!
Understanding business models and then understanding its users. What pain points users have and how to solve them, all while pushing company’s business goals.
Keep it as simple and intuitive as possible while adhering to design patterns and creating design systems for solutions. The best interface is one you don´t notice.
I have been a consultant and in-house design team leader aimed at helping e-commerce companies build new, update existing, evaluate and launch modern usable websites.
I invest deeply in my team and have an "air cover" leadership style that allows my team to achieve amazing results. I am an advocate for my design team and their growth.
Bringing cross-functional team members and stakeholders into the design process. I thrive on collaboration. No great product is designed in a vacuum.
Your personal energy can be the difference between success and failure. Always exude excitement as if seeing the world for the first time, but grounded in experience.
I help companies define, design, and launch world-class digital products by aligning teams, stakeholders, and user and customer expectations.
With more than 15 years of experience, I thrive in the challenges of creating new products and optimizing existing interfaces. From eCommerce to SaaS applications, I enjoy working with business leaders, understanding user needs, partnering with engineering teams and mentoring other creative designers. These experiences have made me who I am today.
I've built my career around exceptional design and the ability to communicate intuitive, meaningful experiences to clients confidently - and their customers/users - across many different industries.
"When we think about what creative leadership truly means, when it is at its most effective, it is about handing over authorship to the designers you are working with and trusting them to reconcile all of the inputs into a singular conceptual and aesthetic whole. To embrace your fear of being wrong is to move toward it and to create work that helps answer the questions your fears bring out.