Slim Fast
The SlimFast Together App
Details:
Category:Mobile Application
Client:Slim Fast
Skills:Design Leadership
The Slim Fast Together App helps you personalize your weight management journey with a simple Meal Planning journey. I stepped into this project shortly after the initial designs were starting approval.
My responsibilities were overseeing the design production of the prototype, facilitating all feedback between the client and designer, and ensuring requirements were met. At times I was also hands-on with the UX flows designing directly with the client and internal stakeholders.
Mobile App UX Leadership
The Slim Fast Together App helps you personalize your weight management journey with a simple Meal Planning journey. I stepped into this project shortly after the initial designs were starting approval.
My responsibilities were overseeing the design production of the prototype, facilitating all feedback between the client and designer, and ensuring requirements were met. At times I was also hands-on with the UX flows designing directly with the client and internal stakeholders.
Mobile App UX Leadership
The Slim Fast Together App helps you personalize your weight management journey with a simple Meal Planning journey. I stepped into this project shortly after the initial designs were starting approval.
My responsibilities were overseeing the design production of the prototype, facilitating all feedback between the client and designer, and ensuring requirements were met. At times I was also hands-on with the UX flows designing directly with the client and internal stakeholders.
Together with Business Analytics & CRO
After the app was successfully launched we did not waste time finding ways to improve the user flow. We followed the metrics and began creating A/B tests with our Click Rate Optimization team. Anywhere the user might be dropping off was our focus. As numbers came in it was my responsibility to work with the business analyst team.
Together with B.I. we found where the worst user drop-off was happening. Once they were identified I worked together with my designers to find creative solutions. To this day there are always improvements being made.
Together with Business Analytics & CRO
After the app was successfully launched we did not waste time finding ways to improve the user flow. We followed the metrics and began creating A/B tests with our Click Rate Optimization team. Anywhere the user might be dropping off was our focus. As numbers came in it was my responsibility to work with the business analyst team.
Together with B.I. we found where the worst user drop-off was happening. Once they were identified I worked together with my designers to find creative solutions. To this day there are always improvements being made.
