Mobile Application
SlimFast Together Mobile Application
Details:
Team:Client Stakeholders, UX Designers, Product Manager, Developers, User Experience Manager (Me)
My Role:Client Collaboration, Team Coordination, Mockup & Prototype Design, End-to-End Design Oversight
The SlimFast Together app provides users with a comprehensive tool to manage weight loss and dietary goals. It integrates meal tracking, planning, and product shopping into one seamless platform, empowering users to stay on track with their wellness journey while enjoying an intuitive shopping experience.
As the UX Design Manager, I played a hands-on role in designing the UX flow to meet functional requirements and deliver a user-friendly experience. My responsibilities included crafting the app’s user interface, developing the Figma prototype, managing client feedback, and coordinating with the design team to ensure alignment with project objectives.
Roles & Responsibilities
- Designing intuitive user interfaces and experience flows in collaboration with my design team.
- Partnering with cross-functional teams, including product managers, developers, and business analysts.
- Acting as the primary point of contact for the client’s executive team.
- Integrating client feedback into iterative design improvements.
- Ensuring alignment with SlimFast’s brand identity and business goals.
- Conducting usability testing and implementing post-launch optimizations to boost user engagement.
Create Account
Easy account creation process enabling users into the application with as little steps as possible.
Our Primary Objectives
The main project goals were clear yet challenging:
- Simplify diet tracking with a user-friendly mobile interface.
- Enable seamless creation of personalized meal plans tailored to users’ health goals.
- Design a comprehensive food diary for logging meals, tracking calorie intake, and setting dietary goals.
- Develop intuitive dashboards to help users monitor progress and stay motivated.
- Integrate a streamlined e-commerce experience for in-app product purchases.
- Leverage data-driven insights to improve user retention and conversion rates post-launch.
Challenges & Solutions
COMPLEX USER NEEDS
- Challenge: Balancing tracking, planning, and shopping features required careful prioritization.
- Solution: Simplified workflows and streamlined navigation to ensure ease of use.
FREQUENT REVISIONS
- Challenge: Rapid updates were needed to meet tight client deadlines.
- Solution: Fostered team collaboration to deliver fast, high-quality iterations.
UNPLANNED FEATURES
- Challenge: Midway through the design phase, the client requested a shopping flow to purchase products..
- Solution: Quickly incorporated the e-commerce feature by leveraging existing design patterns.
Personalized Plans Made Simple
Select your preferred plan with engaging visuals, detailed nutrition information, and a seamless option to add items to your plan.
Our Design Process
RESEARCH & STRATEGY
- Conducted user interviews to uncover needs and pain points.
- Analyzed competitors to identify opportunities and created personas to guide design decisions.
MOCKUPS & PROTOTYPE
- Developed mockups for core features and built a rich, interactive prototype in Figma to validate user flows with stakeholders and test users.
DESIGN SYSTEM
- Designed a modern, accessible UI Design System aligned with SlimFast’s branding, ensuring ease of use for a diverse audience.
TESTING & ITERATION
- Performed usability tests to identify areas for improvement.
- Refined designs based on user feedback and performance data.
POST-LAUNCH ANALYTICS
- Tracked user behavior using analytics tools.
- Collaborated with the Conversion Rate Optimization (CRO) team to optimize key user flows with A/B testing.
Monitor Progress & Shopping
Easily track your progress and share photographs of your weight loss journey. Purchase SlimFast products directly in the mobile app.
Results & Impact
- User Engagement: Increased app session duration by 25% through iterative improvement of user interface and navigation.
- Conversion Rates: Boosted shopping cart conversion rates by 20% post-launch through focused optimizations.
- Customer Retention: Achieved a 35% reduction in user drop-off rates within the first three months of launch.
Personalized Meal Planning
Select your preferred plan with engaging visuals, detailed nutrition information, shopping lists, and a seamless option to add new items to your plan.
Project Conclusion
The SlimFast Together mobile application was designed and built from the ground up, providing SlimFast customers with powerful diet management tools combined with a seamless shopping experience. By prioritizing user-centric design and leveraging data-driven insights, we successfully delivered value to both users and stakeholders.
This project highlights the importance of collaboration, adaptability, and a commitment to continuous improvement in delivering innovative and effective digital solutions.
