Stanton Optical | My Eye Lab
Creating clarity for a complex product.
Details:
Category:E-Commerce
Client:My Eye Lab
Skills:UX/UI Design
My Eye Lab (Stanton Optical) came to us with a challenge. Make it as easy for customers to find their lenses online as it is in the store. For this to be done correctly I would need to be embedded in their process. Researching all the steps & variations that go into finding eyeglass lenses.
My role was to take all that information and create high-fidelity mockups & prototypes. Design smooth user flows for customers who might not know anything about lenses.
My Creative Process
This was a great research project for me because I was able to interact with the employees who work with this flow every day. Not only listening to their responses but feeling where the snags are. This on-site user research proved to be the most fruitful I've ever had.
Going forward I drowned myself in visual inspiration. Walking through every possible “Step by step” creation flow I could. Gathering the best of the best and distilling it down to a simple flow.
My Creative Process
This was a great research project for me because I was able to interact with the employees who work with this flow every day. Not only listening to their responses but feeling where the snags are. This on-site user research proved to be the most fruitful I've ever had.
Going forward I drowned myself in visual inspiration. Walking through every possible “Step by step” creation flow I could. Gathering the best of the best and distilling it down to a simple flow.
Seeing Beyond The Lens
In addition to the crucial lens finder, I was tasked with creating the rest of the site. This included my account, geo-targeted promo pages, schedule eye exam app, and a complex checkout. The mockups above showcase the many different screens and flows that needed to be created and approved.
Seeing Beyond The Lens
In addition to the crucial lens finder, I was tasked with creating the rest of the site. This included my account, geo-targeted promo pages, schedule eye exam app, and a complex checkout. The mockups above showcase the many different screens and flows that needed to be created and approved.
Close Relationship Between UX & Engineering
I have strong feelings that UX design needs to stand by engineering 100% of the project. During the development of the site, I was a part of the full QA & launch process. Reviewing all new sections and providing feedback to ensure pixel perfect work. Over the years I have l learned how to speak the “Engineering” language and it aids me in every project. This project was no different.
Close Relationship Between UX & Engineering
I have strong feelings that UX design needs to stand by engineering 100% of the project. During the development of the site, I was a part of the full QA & launch process. Reviewing all new sections and providing feedback to ensure pixel perfect work. Over the years I have l learned how to speak the “Engineering” language and it aids me in every project. This project was no different.