Mobile Application
Leading design for the SlimFast Together App and helping clients on their weight management journey.
Details:
Category:Mobile Application
Client:Slim Fast
The Slim Fast Together mobile app helps you personalize your weight management journey with a simple Meal Planning experience and the ability to purchase many of Slim Fast's offerings.
My responsibilities included designing the screens and facilitating all feedback between the client and other designers on my team. I had to ensure all requirements were met in addition to being hands-on with the UX flow design.
Challenges Faced & Overcome
This mobile application was the largest I had been involved in. The complex process of creating personalized meal plans and building a shopping experience required numerous Figma prototypes to be designed. Often, the client required us to reimagine entire sections of the process. My team and I had to be quick to provide these changes to meet the deadlines.
With my team of senior UX designers, we were able to split the responsibilities and collaborate together as one. This enabled quick turnaround times for design reviews. Those fast turnaround times were crucial to gain approval from a very busy client. Together, we helped reduce the complexity of the project to something manageable.
Partnership with Business Analytics & CRO
After the app was successfully launched, we did not waste time finding ways to improve the user flow. We followed the metrics and began creating A/B tests with our Conversion Rate Optimization team. We focused on anywhere the user might be dropping off. As the numbers came in, it was my responsibility to work with the business analyst team to come up with possible solutions.
Together with business intelligence, we discovered where the worst user drop-off happened, specifically in the shopping experience. At launch, it was an afterthought, and now it needed real focus. Once that was identified, I worked with my designers to find creative solutions and implement tests to increase the conversion rate.
